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White-label accessibility reports: a playbook for web agencies

· 5 min read

A white-label accessibility report is a report your agency sends to a client under your own brand, built from automated scans and written for the business owner rather than the developer. Done well, it answers the client's question "where do we stand on accessibility?", shows progress every month, and opens the door to paid fixing work. Done badly, it is a raw tool export that nobody reads.

Why clients are asking now

In the EU, the European Accessibility Act has applied to consumer services such as online shops since June 2025, with national authorities starting inspections. In the US, website accessibility lawsuits under the ADA keep rising, and e-commerce is the most targeted sector. Either way, clients turn to the agency that built their site: "Are we affected? What do we need to do?"

Most agencies of 5 to 25 people do not have an accessibility specialist. The project manager needs something clear to hand over — and ideally something that keeps coming without new effort every month.

Free tools are not the problem — reporting is

Let's be honest: the scanning itself is not special. axe DevTools, Lighthouse, WAVE, Unlighthouse and Pa11y CI are free, and most commercial scanners, including ours, run the same open-source axe-core engine. A strong team can build a scanning pipeline.

What costs time is everything after the scan:

  • explaining each issue to a non-technical client;
  • translating that explanation into German, Polish, Czech or Romanian;
  • prioritising — what to fix first and why it matters for customers;
  • showing progress month over month;
  • keeping the setup running for a dozen client sites.

If your team already does all of that with ease, keep doing it. If reports are written by hand, or not at all, that is where a service pays for itself — usually when it costs less than two or three developer hours a month.

What a good client report contains

1. A one-page summary. Number of critical issues, the three that matter most, and what they mean for customers. Example: "Your checkout form has six fields without labels. A screen reader user hears 'edit text' six times and cannot tell where to type the address."

2. A priority list. Issues grouped by WCAG criterion and severity, with the affected pages. Template-level issues first, because one fix solves many pages.

3. A trend. Issues found and fixed since the previous scan. This is what turns a report into a monthly service.

4. Fixing notes for the platform. Shopify, WooCommerce, PrestaShop or Shoptet — whatever the client uses.

5. A developer appendix. Selectors, screenshots and rule references for your team.

6. Honest limits. A clear note that this is an automated check, not a full audit, and not legal advice. Clients respect it, and it protects your agency.

Scope: check before you scare

Not every client is affected by the EAA. It covers specific consumer services and exempts micro-enterprises — businesses with fewer than 10 employees and turnover or balance sheet of no more than €2 million. Telling a five-person B2B manufacturer that they "have EAA violations" will cost you credibility the first time they ask a lawyer.

Run each site through the three-question filter first. For clients outside the scope, position accessibility as quality: better usability, conversion and search visibility.

Your logo on the cover is the easy part. The real value for a German or Polish client is a report in their own language that explains issues in business terms. That needs a library of explanations per rule — what it means, why it matters, how to fix it — translated and reviewed. That is the part we built our product around: every axe rule has a rule card in several languages, and machine-translated cards are labelled until reviewed by a native speaker.

Packaging it as a service

Three models are common:

  • Included in maintenance. Monthly report as part of an existing care plan; raises the perceived value of the plan.
  • Separate monitoring fee. A small monthly line item per site.
  • Entry point to remediation. The first report is free or cheap; the fixing work is billed as a project.

Whatever you choose, keep manual work out of the subscription. Manual keyboard and screen reader testing is valuable, but sell it separately so your monthly service stays scalable.

Claims to avoid

Whether you sell in the EU or the US, avoid promising outcomes nobody can deliver:

  • do not promise conformance with any law;
  • do not suggest that a report or widget prevents complaints or legal claims;
  • do not call an automated scan an audit.

In 2025 the US Federal Trade Commission finalised an order against an overlay vendor over exactly this kind of claim. Describe what the report is: automated monitoring that finds a subset of issues and documents ongoing improvement. For US clients, see ADA website compliance.

Getting started

  1. Pick three client sites that pass the EAA filter (or US e-commerce clients).
  2. Run a scan and review the reports internally.
  3. Send them with a short note: what was found, what you recommend, what it would cost to fix.
  4. Offer monthly monitoring to those who respond.

Our Agency plans include white-label PDF and HTML reports, share links, scheduled sending and reports in the client's language. See monitoring for agencies, the partner programme for referrals, and try a free check on one of your client's pages.

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