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WCAG A/AA requirement Priority: Moderate

The page has no title

The page has no title in its code, so browser tabs, bookmarks and screen readers show nothing useful.

This text was translated automatically and has not been reviewed by a native speaker yet.

Why it matters to your customers

People with several tabs open cannot tell your shop apart; screen reader users do not hear which page they landed on. Search engines and link previews also lose a key piece of information.

Who is affected

  • screen reader users
  • people with cognitive disabilities
  • people who use many browser tabs

How to fix it

Add a unique, descriptive <title> to every page, for example "Linen shirt, blue – Shop name". Put the specific part first and the shop name last. Check templates for search results, errors and checkout steps.

On Shopify

Shopify themes usually output the title from the page or product SEO settings in the layout file. A missing title points to a broken layout Liquid file or an app that replaces the head section.

On Shoptet (CZ)

Titles usually come from the SEO fields of products, categories and pages. Fill them in the admin; if a page type has none, ask Shoptet or a partner.

On PrestaShop

Titles usually come from the SEO fields of products, categories and CMS pages. Fill them in the back office and check that the theme's head template prints them.

On WooCommerce

The title is usually managed by WordPress, the theme and an SEO plugin. A missing title usually means the theme does not support title output or a plugin conflict; fix it in the theme or SEO plugin settings.

Standards

Standards
StandardClause
WCAG 2.2 2.4.2 (A) Page Titled
WCAG 2.1 2.4.2 (A) Page Titled
WCAG 2.0 2.4.2 (A) Page Titled
EN 301 549 4.1.1 9.2.4.2
EN 301 549 3.2.1 9.2.4.2
Section 508 2017 E205.4
ДСТУ EN 301 549 2022 9.2.4.2

Automated check: axe-core rule document-title. dequeuniversity.com, github.com, www.w3.org

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